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Two years in a clown school. Against all odds, learning how to make people laugh at the human condition.
These two phrases were the guiding lines for this work. If that was the message the movie wanted to carry, the website needed to be in accordance.
I opted for a very simple aesthetic, almost a childish and playful tone, while keeping a sense of sobriety. The website seems very simple, but if one digs a bit, one realizes the deep hierarchization of information and the easy access to all the features needed from a website that will be used, not only for press promotion, but also for direct communication between cinema theaters and the distribution company.
As with my previous work, this website was designed with the use of tablets and smartphones in mind. Swipe features were implemented and the trailer page was entirely defined by the idea that only one single interaction was needed to play the video.