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75 Rockfeller Plaza

Web Design

This was one of the hardest project I worked on. I only did the website design.

We had a lot of renderings for the building but no established brand identity. While I was working solely on the website, the rest of the team at smmc was also working on a logo and brand identity. The client made extensive revisions and internally we had to make sure we kept a certain unity. We needed sobriety and chic while maintaining context and identity.