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Every year, the Harlem Academy holds a charity auction fundraising for the
school so they can continue to fulfill their social mission: bringing an excellent
education to those who might not have received one
otherwise due to their socioeconomic conditions.
In 2013, I was in charge of designing the auction booklet.
The idea for the front cover was to create an association of
meanings by staging a young student raising her hand in a
classroom as if to ask a question, in the same manner as what
her older counterparts would do in the auction room, this time
not to ask anything but in order to bid. I also decided to juxtapose
sobriety with a child aesthetic. The glossy paper, the serif typeface, the ribbon binding,
all calling for elegance, would contrast with the sans-serif multicolor typeface and krafty paper
used inside the booklet.
• Download the auction booklet.
Photographs by Tobias Everke.